Privacy Policy - Savvy Marketing Agency

Privacy Policy

Savvy Marketing Agency

Last Updated: June 2026 | We take your privacy seriously. This policy explains how Savvy Marketing Agency collects, uses, and protects your information.

1. Introduction

Welcome to Savvy Marketing Agency ("we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and services.

This Privacy Policy explains:

  • What information we collect from you
  • How we use that information
  • How we protect your data
  • Your rights regarding your personal information

By accessing our website or using our services, you agree to this Privacy Policy. If you disagree with our practices, please do not use our services.

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2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide when you:

  • Book a consultation or free strategy call
  • Fill out contact forms on our website
  • Sign up for our email newsletter
  • Request a proposal or quote
  • Purchase our services
  • Contact us via email, phone, or chat

This information may include:

  • Name, email address, phone number
  • Business name and industry
  • Website URL and social media handles
  • Payment information (processed securely via Stripe)
  • Messages and communications with our team
  • Project details and preferences

2.2 Information Collected Automatically

When you visit our website, we automatically collect:

  • IP address and device information
  • Browser type and operating system
  • Pages visited and time spent on each page
  • Referral source and links clicked
  • Cookies and tracking identifiers

2.3 Third-Party Information

We may receive information about you from:

  • Facebook, Instagram, LinkedIn (if you interact with our ads)
  • Google Analytics and similar tools
  • Calendar and scheduling platforms (TidyCal)
  • Email service providers (Brevo, Kit)

✓ We never collect sensitive information like social security numbers, health data, or financial details beyond payment processing.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

  • To provide and deliver our marketing services
  • To respond to inquiries and schedule consultations
  • To create proposals and quotes tailored to your needs
  • To process payments and manage billing
  • To execute campaigns and track performance

3.2 Communication

  • To send service updates and confirmations
  • To provide customer support
  • To notify you about changes to our services
  • To share relevant marketing insights (with your consent)

3.3 Marketing & Business Development

  • To send newsletters and promotional content (you can opt out anytime)
  • To create case studies and success stories (with permission)
  • To improve our marketing campaigns and targeting
  • To conduct market research and analytics

3.4 Website Improvement

  • To analyze user behavior and optimize website experience
  • To troubleshoot technical issues
  • To develop new features and services
  • To personalize content for visitors

3.5 Legal & Compliance

  • To comply with legal obligations
  • To enforce our terms of service
  • To protect against fraud and abuse
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4. Data Sharing & Disclosure

4.1 When We Share Your Information

We do NOT sell your personal information. However, we may share your data with:

4.2 Service Providers

Third-party vendors who help us operate our business, including:

  • Payment Processors: Stripe (payment processing)
  • Email Platforms: Brevo, Kit (email campaigns)
  • Scheduling: TidyCal (booking management)
  • Analytics: Google Analytics (website performance)
  • Ad Platforms: Facebook, Google (campaign management)
  • CRM Tools: HoneyBook, GoHighLevel (client management)

These vendors are contractually obligated to use your data only for the services we've contracted them for.

4.3 Legal Requirements

We may disclose your information when required by law or if we believe in good faith that disclosure is necessary to:

  • Comply with legal processes or government requests
  • Enforce our terms of service
  • Protect the security or integrity of our services
  • Protect the rights, privacy, and safety of our users

4.4 Business Transfers

If Savvy Marketing Agency is acquired or merged with another company, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

🔒 We require all third parties to maintain strict data protection standards and confidentiality agreements.

5. Data Security

We take data security seriously and implement multiple safeguards to protect your information:

5.1 Security Measures

  • SSL Encryption: All data transmitted to our website is encrypted using SSL/TLS technology
  • Secure Payment Processing: Payment information is processed through PCI-DSS compliant providers (Stripe)
  • Access Controls: Only authorized team members have access to personal data
  • Regular Backups: Data is regularly backed up to prevent loss
  • Security Monitoring: We monitor for suspicious activity and unauthorized access

5.2 Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services
  • Fulfill legal obligations
  • Resolve disputes
  • Enforce our agreements

If you request deletion of your data, we will remove it within 30 days unless legally required to retain it.

5.3 What We Cannot Guarantee

While we use industry-standard security measures, no online transmission is 100% secure. We cannot guarantee absolute security of your data. Use strong passwords and contact us immediately if you suspect unauthorized access.

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6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

6.1 GDPR Rights (EU/UK Residents)

If you are located in the European Union or United Kingdom, you have the right to:

  • Right of Access: Request a copy of your personal data
  • Right to Rectification: Correct inaccurate information
  • Right to Erasure: Request deletion of your data ("right to be forgotten")
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a portable format
  • Right to Object: Opt out of marketing communications and certain processing
  • Right to Lodge a Complaint: File a complaint with your local data protection authority

6.2 CCPA Rights (California Residents)

If you are a California resident, you have the right to:

  • Know what personal information is collected and how it's used
  • Delete personal information (with exceptions)
  • Opt out of the "sale" of personal information
  • Non-discrimination for exercising your privacy rights

6.3 General Rights (All Users)

  • Opt Out of Marketing: Unsubscribe from promotional emails anytime
  • Update Your Information: Request changes to your data
  • Request a Copy: Get your data in a portable format

6.4 How to Exercise Your Rights

To exercise any of these rights, contact us at:

Email: info@savvymarketingagency.com
Phone: Available through booking
Response Time: We will respond within 30 days

✓ We will never ask for payment to exercise your privacy rights and will not discriminate against you for making a request.

7. Cookies & Tracking Technologies

7.1 What Are Cookies?

Cookies are small files stored on your device that help us remember your preferences and improve your experience. We use both session cookies (deleted when you close your browser) and persistent cookies (remain on your device).

7.2 Types of Cookies We Use

  • Essential Cookies: Required for website functionality (login, security)
  • Analytics Cookies: Help us understand how you use our site (Google Analytics)
  • Marketing Cookies: Track your interaction with our ads (Facebook, Google)
  • Preference Cookies: Remember your settings and preferences

7.3 Managing Cookies

Most browsers allow you to control cookies through settings. You can:

  • Delete existing cookies
  • Disable cookies entirely
  • Set browsers to alert you when cookies are being set

Note: Disabling cookies may affect website functionality.

7.4 Third-Party Tracking

We use pixels and tracking codes from:

  • Facebook Pixel (retargeting on Facebook/Instagram)
  • Google Analytics (site performance tracking)
  • Ad platforms (campaign optimization)

These services may combine data from multiple visits to track your behavior across the web.

Learn How We Use Data Ethically

8. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Savvy Marketing Agency

Email: info@savvymarketingagency.com
Website: www.savvymarketingagency.com
Address: Lagos, Nigeria
Response Time: We aim to respond within 48 hours

Data Protection Officer

If you believe your rights have been violated, you can lodge a complaint with your local data protection authority or contact our Data Protection Officer.

📧 Have questions about your privacy? Reach out anytime. Your privacy is our priority.

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9. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

  • Posting the updated policy on our website with a new "Last Updated" date
  • Sending you an email notification (if required by law)
  • Requesting your consent (if required)

Your continued use of our website and services after updates means you accept the new Privacy Policy.